Sell season passes with renewals + control

Product design: make the pass easy to understand

• Validity: calendar year, 12 months, or a named season.
• Entitlement: unlimited entries or \(N\) entries per month.
• Blackouts: define peak-day exclusions upfront (if any).
• Identity: single person, family pack, or corporate pack.

Access control rules (prevent sharing without friction)

Sharing is the main leakage in season passes. Choose controls that match your audience:

• Per-person pass: bind to phone + optional photo on first visit; scan validates “owner”.
• Family pass: define member slots (e.g., 4 members) and allow named members only.
• Cooldown rules: prevent rapid back-to-back scans to block pass handoffs at the gate.

Renewal engine: reminders, incentives, and timing

• Reminder schedule: 30 / 7 / 1 days before expiry + expiry day message.
• Renewal incentive: small benefit (priority lane, one guest pass, or \(5\%\) off) rather than deep discounts.
• One-click renewal: prefill details; keep payment options UPI-first.

Gate SOP for repeat visitors

• Fast lane: separate pass holders where possible to reduce congestion.
• Clear errors: “Expired”, “Blackout day”, “Already inside”, “Identity mismatch”.
• Exception desk: renewal on the spot, ID update, family member changes (logged).